Facebook's Economic Impact Programmes include:
- Boost with Facebook, which is currently implemented in 11 African countries and is targeting over 41 000 small businesses
- SheMeansBusiness is available in Nigeria, South Africa and Senegal — reaching 7 500 participants
- Digify Pro is offered in Nigeria, Kenya and South Africa, with 230 participants, and
- the Aspiring Entrepreneurs Programme that works with 360 participants in Nigeria.
These programmes, available virtually from Tuesday, 23 June, will include 90 minute long instructor-led live webinar sessions featuring:
- lectures, and
- virtual discussions.
As part of this, there will also be Facebook / Instagram live sessions that will feature business owners, entrepreneurs and startups who will provide seminars and talks on various topics. Trainers will be hosting 'office hours' to accommodate questions asked by participants.
"We know that businesses all over the continent, especially small businesses, are experiencing unexpected challenges. These specially curated programmes will provide much-needed support and advice to SMBs looking to build, establish and grow their businesses," says Phil Oduor, policy programmes manager for economic impact and digital literacy at Facebook.
Facebook has indicated that it remains committed to supporting SMB's across sub-Saharan Africa by offering training that is aimed at equipping SMBs with vital skills. These skills will help to leverage digital tools in order to stay in touch with customers and achieve business goals in the wake of the COVID-19 pandemic.
For more information, visit www.Facebook.com