Splash PR and Media Consultants donated its time and skills to the annual Hout Bay Sandcastle Competition, which attracted a record attendance on Saturday, 13 February and raised R45 000 to improve facilities at several schools in the local community.
Media interest included television crews from Ktv and CNBC Africa, with publicity for the event handled pro bono by Splash PR. The agency, which is based in Hout Bay, was attracted to the event as a CSI opportunity which would boost educational facilities in the seaside village, and it also sponsored a charity build by a group of six children from the Hout Bay Music Project.
The Splash PR team, which headed for the beach armed with buckets and spades and built a replica of Table Mountain, was among over 800 adults and children at the event - the largest turn-out in the history of the Sandcastle Competition.
The funds raised will be spent on improving facilities at Valley Pre-Primary school, as well as sponsoring underprivileged children at Valley Pre-Primary; Sentinel High in the Hout Bay Harbour community; and the Little Lamb Crèche in Imizamo Yethu.
For more information, visit
www.houtbaysandcastle.co.za or call 072 713 7394.