The sixth edition of the annual event will take place at the Cape Town International Convention Centre (CTICC) from Friday, 16 February 2018 to Monday, 18 February 2018. CTAF features the continent’s galleries alongside their international counterparts. The fair’s aim is to showcase contemporary art from Africa and the African diaspora.

The fair also aims to facilitate professional relationships between art collectors, emerging artists, galleries, and institutions. Previously, Lauren Shantall Integrated Communications managed the social media community and marketing and produced content for the fifth edition of CTAF, which took place in February.

The campaign saw an increase in both online following and real-time visitor attendance figures. As a result, FMEA then appointed the agency to work on another of its assets, The Good Food and Wine Show (GF&WS) 2017.

Lauren Shantall Integrated Communications promoted the GF&WS’s two regional events across its social media platforms and via a series of topical blogs written for the GF&WS website. The recent appointment to manage social media for the CTAF 2018 is the third time that FMEA has elected to work with Lauren Shantall Integrated Communications.

Agency director Lauren Shantall says, "It is always gratifying to earn repeat business, as it is a clear sign of a happy client. So we are naturally thrilled to have been reappointed to manage social media for #CTAF18 and look forward to growing this event even further."

For more information, visit www.laurenshantall.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.