media update’s Emma Beavon gives you the tips and tricks to up your social media following. 

It’s time to admit it: even though we say we don’t care how many followers we have on social media .... we all do!

And like us, so do businesses. Because social media is becoming the place to market, it’s all about how many followers you have so that your brand can reach as many  people as possible. And so, the hunt for followers is on!

Here are six ways you can increase your following on social media: 

1. Follow legitimate and relevant accounts

When it comes to social media, you need to be a good follower in order to get followed. You can do this by finding accounts of real people and businesses that are relevant to your brand. This is the first step to getting more people to follow you. 

In some cases, you will get followed back by simply following an account — especially if your feed is full of valuable and relevant content. Following relevant accounts can also lead to those accounts’ followers to follow you, as many people search through their favourite accounts’ followers to find similar content.

You can find good accounts to follow by:
  • Looking at who relevant influencers are following
    Looking at who key opinion leaders are following will show you reputable accounts that are relevant to your brand. 

    But make sure that they have a positive follow-to-follow ratio; they should always have more followers than accounts they follow. If they have a positive follow-to-follow ration, it means that they are selective about the people they follow, meaning the accounts they follow are high quality.
  • Checking the ‘recommended people’ section
    These suggestions are based on other accounts you follow, and therefore, are often relevant accounts. But make sure you check the profile before following them as the suggested feature is not a foolproof algorithm.

2. Have something to show and share 

You need to have some substance to your profile in order to be worth following. This is because people often check your profile’s content before following you.

Make sure that you have:

  • A complete profile
Fill in every field that applies to you and make sure that includes a catchy bio that tells visitors your brand’s story. It is also beneficial to have an eye-catching profile picture, which ideally should be your brand’s logo.

  • Valuable content
Your feed should always show fresh and relevant content. Some users will browse far down your page’s content to see how active you are and to ensure that they won’t be constantly spammed with useless content. 

On Facebook, Twitter and LinkedIn you are allowed to pin a post, which means that it’s the first post people see when they visit your page. Make use of this pin by making sure that you always have either your most recent or most valuable post pinned.

3. Be engaging 

Being engaging and active on social media go hand in hand. Both are critical to building a real and valuable following of people and businesses. 

Social media users are very wary of bot accounts, so commenting on posts and resharing other profile’s posts quickly demonstrates that your account is real and that you are present on the social network. 

When resharing a post, it helps to add a comment as to why you are sharing that particular post. Resharing content can be a good way to get the attention of accounts that don’t follow you because, if you share or engage with their content, they will be more likely to follow your account. 

Being active on posts such as threads on other accounts — especially influencer threads — demonstrates your value to new people who don’t currently follow you.  This can often lead them to becoming followers.

4. Use hashtags

This is a big ‘must’ on every single social media platform. This is because hashtags make your account more discoverable by people who don’t follow you. By using relevant hashtags that are trending or related to a specific event, people are more likely to search those hashtags and, therefore, see your post. 

Tools such as Keyhole and Hastagify reveal the popularity of certain hashtags across platforms like Twitter and Instagram. 

You can choose to add hashtags that have a high volume on them as your post will be super relevant, but it may get lost in the hundreds of other posts with the same hashtag. Or you can choose a lower volume hashtag that is more focussed. This way, your post will not get lost in the other posts but it may not get as much traffic. 

Both of these strategies are dependent on your brand and what you think will work best for your account. 

5. Post frequently — but not too often

The thing about social media that is the hardest to come to grips with is, no matter how popular your account becomes, if you stop posting and engaging with your followers, you’ll quickly be forgotten. 

To avoid this, you need to maintain a regular presence on your social media pages — without overdoing it. 

Each platform has varying post recommendations in terms of the optimal number of posts per day and the times you should post, so be sure to do your research. Also, remember that social media is often unpredictable, so don’t take these times and number of posts as gospel.

6. Make use of social media monitoring 

Social media monitoring allows you to track the posts your brand sends out across multiple platforms and it also alerts you to what other people are posting and saying about your brand. 

An example of a social media monitoring company that tracks your social media accounts for you is amaSocial. 

amaSocial offers brand tracking that delivers every single mention of your brand to your dashboard in real-time. They also use artificially-intelligent technology to automatically decide the sentiment of your account’s mentions. This gives you insights into how users perceive your brand on social media. 

This social media monitoring tool also allows you to monitor the performance of your posts using engagement metrics. 

This allows you to get rid of strategies that aren’t working to make way for ones that do. Because of this, your feed will start to thrive and more and more people will start to follow you. 

What else do you think can be done to get more social media followers? Let us know in the comment section below. 

U lava mahungu aku hisa? Tsalela hina…

Now that you’ve got a ton of followers on social media, why not check out these Four reasons why brands need to focus on organic social media marketing. 
*Image courtesy of Vecteezy