The app says that the proposition to share files and games without using costly data has ensured its popularity in South Africa. It has around 20 million monthly active users.

SHAREit's Game Centre has attracted a significant following by offering one of the world's largest catalogues of over 2 000 mobile games.

The app says that local brands are recognising the marketing power of reaching almost one in three South Africans via in-app advertising. Within the Retention Index, one of the data points that is highly valued amongst marketers is that SHAREit ranked fourth in the Android Non-Gaming, Life and Culture category in the Africa region, based on retention rates.

"SHAREit is playing a vital role in paid app growth and usage in the Africa region. After install rates, retention is a hugely valuable metric for app marketers, because it determines customer lifetime value," says Chanel Hardman, country director for SHAREit.

"In 2021, we have not only helped brands with massive user acquisition but have also enhanced their quality with high retention rates," adds Hardman.
Karam Malhotra, partner and global VP of the SHAREit Group, says, "We are constantly experimenting with ways to enable more discoverability for e-commerce companies and brands through SHAREit because we have high retention rates of users for the entire year, offering a platform infrastructure that allows brands to access reach and build longer-term relationships."

"The Performance Index XIII offers great insights on which media sources to partner with. SHAREit ranked amongst the search and social giants and we are delighted about this continued great performance. Our trajectory is truly exciting," concludes Hardman.

For more information, contact [email protected].