Every social media account has a purpose

The purpose could be that you are hoping to create brand awareness for your small business, or hoping to connect with an established audience. 

Maybe you are an influencer hopeful or just hoping to share the occasional awkward family photo and reel with your friends. 

In the same way, every social media platform is different. They have different formats and algorithms. That means that your success and goals should look different on every platform

Alrika Möller from media update lays out the main goal of social media platforms. 

 

 

Did you enjoy this piece? Let us know your thoughts in the comment section below. 

Want to stay up-to-date with the latest news? Subscribe to our newsletter

Now that you know your social media goals, let's help you reach them. Check out The Social Media Starter Kit

*Image courtesy of Canva

**Sources used include Indeed & SocialInsider