In
September 2014, Brand South Africa in partnership with the Marketing
Association of South Africa (MASA) and Vega, launched a South African first in
nation brand studies – the Nation Brand Master Class.
O n
Friday 29 May, Brand South Africa took the Nation Brand Master Class to
government communicators and government agencies in KwaZulu-Natal. As
custodians of the nation brand, Brand South Africa aims to educate and guide
key stakeholders in the nuances of communicating a nation brand on multiple
platforms.
The
Nation Brand Master Class is aimed at developing a more formal framework to
train and equip marketers and communicators, from the public as well as the
private sector with the necessary skills to profile the unique features of the
South African Nation Brand.
The
Nation Brand Master Class has been designed to take this training to a new
level, a structured approach to inform and empower marketers and communicators
when profiling the nation brand.
Modules
include: Marketing Principles and Nation Brand, Introduction to Nation Brand,
Country Positioning and National Identity, Image, Reputation and
Competitiveness, Nation Brand Performance Measures and more.
The
Master Class on positioning the Nation Brand will demonstrate that all South
Africans have a role to play, and are equally part of building our nation
brand. We as South Africans deliver the Brand South Africa experience and
we all need to play our part in delivering that experience.
For more information, visit the Brand South Africa website.