The biannual, national audit is extensive and covers over 25 fields of data for every billboard in the country. Over the course of the month over 10 000 billboards will be audited for advertiser details, site information, and their relative quality.
The data from the January audit is already in use, while the data from the July audit will be available in September. This will be used to analyse brand activity, develop contextually relevant client insights, and to strategically inform Posterscope’s OOH media planning.
Using the audit data, Posterscope produces customised audit reports and competitor activity reviews that are useful to brand and marketing teams, media agencies, and media owners.
For more information, visit the
Posterscope website.