The Association for Communication and Advertising (ACA) has announced that the number of entries received for the APEX Awards increased almost three fold since 2008.

“The ACA is very pleased not only with the number of entries received, but also the number of participating agencies this year because this year marks the first true annual cycle for APEX that historically ran every two years. This certainly augurs well for the profession and proves that APEX is coming of age. It also demonstrates the profession’s commitment to and embracing of accountability, and validates our effectiveness and contribution to business success,” says Odette Roper, CEO of the ACA.

APEX is unlike any other industry awards because it champions greater accountability by rewarding communications campaigns that work; sell; and resonate in the minds of their target audiences, and in so doing, deliver results. This is mandatory for any business, particularly because of the current economic climate. Creativity is not enough. Marketers and advertisers are faced with increased pressure to deliver campaigns that work harder and deliver a measurable return on investment, despite shrinking budgets.

The standard for winning an APEX is very high – the adjudication process for APEX is stringent and entrants must systematically provide evidence of the effectiveness of their marketing communications as opposed to the effects of other non-communication variables and in so doing, prove that their campaigns performed by delivering the desired return on investment. “An APEX represents a demonstration of both strategic and creative effectiveness and positions Award winners as leaders in their field,” says Roper.

The adjudication process is underway and the winners will be announced at a prestigious gala event to be held in May that brings together leaders in the communications and advertising sector; the media; and Government. For more information about APEX, to find out how to participate in future or book tickets for the upcoming gala event, go to www.acasa.co.za or call the ACA on 011 781 2772.