PocketMedia^® Solutions supports World Aids Day

According to the UNAIDS Epidemic Update, published in 2010, although the number of new infections has been falling levels of new infections overall are still high, and with significant reductions in mortality the number of people living with HIV worldwide has increased.

UNAIDS estimates that there were 33.3-million people living with HIV at the end of 2009, compared with 26.2-million in 1999 - a 27% increase. Although the annual number of new HIV infections has been steadily declining since the late 1990s, this decrease is off set by the reduction in AIDS-related deaths due to the significant scale up of antiretroviral therapy over the past few years.
The epidemic in sub-Saharan Africa vary considerably, with southern Africa still the most severely affected. An estimated 11.3-million people were living with HIV in southern Africa in 2009, nearly one third (31%) more than the 8.6-million people living with HIV in the region a decade earlier.
Globally, 34% of people living with HIV in 2009 resided in the 10 countries in southern Africa; 31% of new HIV infections in the same year occurred in these 10 countries, as did 34% of all AIDS-related deaths. About 40% of all adult women with HIV live in southern Africa.
“It’s clear from these figures that Aids is everyone's problem and it should not be ignored,” says John Davis, the managing director of PocketMedia^® Solutions.
Established by the World Health Organisation in 1988, World Aids Day serves to focus global attention on the devastating impact of HIV and Aids around the globe.

To show its support of the fight against HIV and Aids, PocketMedia^® Solutions is offering its clients that produce their own Aids awareness Z-CARD^® an additional 10% of their order free of charge until the end of 2011.

"Aids awareness Z-CARD^®s provide an innovative way to communicate support of the fight against the epidemic, while providing the ultimate 'feel good' branding opportunity at the same time," says Davis.

For more information about PocketMedia^® Solutions, visit www.zcard.com or email [email protected]. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.