Highlights to look out for on Media@SAfm this Sunday …
On Sunday, 20 November Media@SAfm debates on whether the use of celebrities to endorse products has the returns for investment.
Ashraf Garda will also talk to the winners of the 2011 PICA Awards and review the recent controversial UNHATE worldwide campaign by Clothing chain Benetton.
Sasha Martinengo celebrates his 5 000 radio shows. Rob stokes of Digital Agency Quirk and Nikki Cockcroft reflects on the 2011 Bookmarks Awards. The show also features the BidorBuy TV commercial.
Tune into Media@SAfm every Sunday from 09:00 to 11:00 on SAfm 104 – 107 FM.