Ogilvy PR Cape Town is all in
adidas South Africa is pleased to announce the appointment of Ogilvy PR Cape Town as its dedicated consumer and corporate communications PR agency with immediate effect.
Gavin Cowley, marketing director of adidas South Africa says: “We are confident that Ogilvy PR Cape Town’s commitment to elevating its clients’ brands across all media platforms as well as its firm grasp of 360° social media practices will go far in positioning adidas South Africa as a local and global leader in sporting innovation and lifestyle trends.”
Ogilvy PR Cape Town was awarded the PR business following a three-way agency pitch in November 2011.
As part of its mandate, Ogilvy PR Cape Town will initiate and maintain consumer and trade brand awareness, commentary, conversation and thought leadership regarding the adidas brand across Sports Performance and adidas Originals ranges, partnerships, sponsorships and events.
“adidas is already an established brand synonymous with not only technological advancement in sport and fashion design, but a global icon revered across all nations and cultures,” adds newly-appointed executive director of Ogilvy PR Cape Town, Priscilla Urquhart. “Ogilvy PR Cape Town is committed to working with the adidas team in taking the brand to a new level, across all its media and key stakeholder communications, aligning consumer and corporate messaging. We are proud to be associated with adidas.”