In fact, MicroStrategy CEO Michael Saylor told delegates at the annual MicroStrategy World in Miami in January that 50% of world GDP would be transformed by mobile, social, cloud and big data technologies in the next few years.
Saylor’s pet focus is
Facebook, which he describes as “an ever-refreshing database of anyone with wealth or power on earth." But this information has little value unless you can pull it into your databases, extract relevant data, and use it to market directly with your current and potential customer base, delivering timely and relevant information to them.
With this in mind, BI specialists MicroStrategy have unleashed a suite of tools that allow marketers to use their
Facebook apps to mine and use customer data any way they like. For the first time, brands can effectively monetise social media.
The three solutions, part of MicroStrategy’s social intelligence toolset, work together to allow brands to “listen, learn and act”. MicroStrategy Gateway for
Facebook allows brands to track trends and place the information in a rational database. MicroStrategy Wisdom Enterprise enables extraction of valuable market information about their
Facebook app users according to criteria such as likes, whereabouts, events, activities and networks. It allows marketers to easily segment the app user population. MicroStrategy Alert adds the marketing and commerce component, giving marketers targeted content distribution tools and allowing them to offer tailored specials, vouchers and news.
In addition to enabling real-time research and targeted consumer interaction, the products allow marketers to use the available information to determine likely target markets.
“These solutions are going to revolutionise the way that marketers market to consumers. They will enable them to take brands to the next level in terms of the way they interact with consumers,” says Bannerman.
For information about MicroStrategy’s social intelligence tools, go to:
www.MicroStrategy.com/Social-Intelligence/Enterprise/index.asp