Heading the agency’s corporate practice area, Stern will be responsible for integrated public relations programmes for the firm’s business-to-business and technology clients.

Stern studied journalism at Rhodes and then became new business development manager at a media house before transferring into PR at a boutique consultancy.

“Dayne brings extensive experience in research, communication strategy, project management, SEO and social media to the boardroom table” says chairperson Marcus Brewster. “In addition, his skill set in copywriting and editing, DTP, database management, production and websites qualify him to oversee a spread of managed communication services for our clients above and beyond simple publicity.”

Comments Stern: “It’s an honour to be chosen to work at such a prestigious and busy firm as marcusbrewster and to be part of the award-winning team that delivers world class communication solutions.”

Earlier this year marcusbrewster received the M&ampA Award for SA Financial PR Firm of the Year.