“Kerry specialises in the Business of Creativity; bridging the gap between the corporate world and the world of artistic expression and technical execution,” says chairperson of AFDA, Garth Holmes. “As a lecturer at AFDA she will focus on providing first-hand knowledge of a variety of practical business elements that go into the arts and creating a musical performance or production.”
Friedmann, who has a social science degree from UCT and various advertising diplomas, has had extensive experience in artist management with the likes of Freshlyground to working with Pink Floyd’s album artwork designer, Storm Thorgerson. Her area of expertise which she will be working with AFDA students include artist management, finances and budgets, production and event co-ordination, tour management, legal logistics such as contracts and copyright, liaison with record companies, publishers, publicists, promoters, studios, press and media, advertising agencies and designers.
"AFDAs comprehensive course structure is very impressive, the opportunity to learn, not only practical and theory, but to also get a taste of the real ‘working-world’ is priceless. I’m thrilled to be teaching the business module in the musical performance department, and hopefully I will impart some valuable insights into the music biz. I look forward to learning from the students too,” says Friedmann.
For more information, phone Mandy Day on 021 448 7600 or 071 473 6412 or visit
www.afda.co.za.