A traveller’s guide and a Gautrain card all in one Z-CARD

Growthpoint Properties’ innovative Power Pocket Z-CARD^® provides its clients, potential brokers and tenants with an all-in-one solution that not only showcases their properties’ prime locations along the Gautrain route, but also contains a Gautrain card, all in one handy marketing solution.

Property investment holding company Growthpoint, owns and manages 390 properties in South Africa, 43 properties in Australia and has a 50% interest in the properties of the V&A Waterfront in Cape Town. Through this portfolio, it provides more than 5.4 million square metres of retail, office and industrial space to South African and Australian businesses.

To generate awareness around its properties that are located on the Gautrain route, its agency, The New Black, recommended an innovative Power Pocket Z-CARD^® marketing application.

“The content inside the Z-CARD^® features a map of the entire Gautrain route, and highlights Growthpoint Properties’ developments along the way with photos and catchy captions. It also provides Gautrain commuter information and travel durations along the North-South commuter line,” says Growthpoint Properties’ Cindi-Leigh Breed.

“Termed ‘A Traveller’s Guide to Growthpoint Properties’, the Z-CARD^® generates awareness that we own a property at almost every Gautrain station, and gives our customers everything they need to go and view them all,” she adds.

The Z-CARD^®'s were distributed at an event that Growthpoint Properties held for analysts, and will also be handed out when other opportunities arise.

For more information about Growthpoint Properties, visit www.growthpoint.co.za.

For more information about PocketMedia^® Solutions, visit www.zcard.co.za, www.pocketmediasolutions.com, or email [email protected]. Alternatively, follow @PocketMedia_SA on Twitter or visit the Facebook page.