How? By working with behavioural design specialists at Gravity Ideas to print a SmartBib for each and every vendor, complete with vendor identification (branding), goal visibility (a sales counter that allows customers to see the immediate effect of each purchase), the vendor’s personal “big issue” (their reason for selling) and cashless payments (an individual QR code linked to an account for each vendor).

So, when one wants to buy a copy of The Big Issue, all one has to do is scan the vendor’s personal QR code with one’s smartphone and – hey, presto – one’s payment is made directly into that vendor’s account. The vendor can then withdraw his or her money at any Spar outlet or Standard Bank ATM.

For more information, visit www.getsnapscan.com.