Z-CARD® Africa, India, Middle East and Turkey’s (ZAMI) Botswana-based distributor, Simple Creative, recently secured its fourth order from the MVA Fund for a pocket-sized Z-CARD®, making the total number of cards produced for the organisation close to 200 000.
 
“The Z-CARD®, titled ‘Safer Roads & Mobility by 2020’, contains a synopsis of Botswana’s road traffic safety performance and provides road safety tips for drivers, passengers and pedestrians and information about fatigue and attitude, law enforcement and how to keep children safe,” says the MVA Fund’s Mavin Mmutle.
 
It also contains a synopsis of how the Botswana Road Traffic Act has been amended to try and correct bad road user behaviour, which is responsible for the high rate of road crashes in the country.
 
“In Botswana, excessive speed has been identified as a long outstanding and significant contributing factor to death and injury. Excessive speed is the direct cause of 4.5% of road crashes and a secondary cause of 39% of them,” says Mmutle.
 
The Z-CARD® forms part of the MVA Fund’s communication efforts to encourage safer roads.

For more information about MVA Fund, visit www.mvafund.bw. Alternatively, visit and like their page on Facebook.

For more information about PocketMedia® Solutions, visit www.pocketmediasolutions.com or www.zcard.co.za  or email [email protected]. Alternatively, visit and like their page on Facebook and follow them on Twitter.