The following principles can be applied as performance standards to your social media strategy.

Choose a ‘voice’ that best suits one’s business. Whichever tone one chooses, be it informative, business-orientated, casual or humorous, create a style guideline explaining the structure, language and image that one wishes to convey. If this is done correctly, one can be sure that even as one’s social media team grows and changes, one’s brand’s presence will remain consistent. Ensure that one’s content is reviewed periodically to maintain consistency in the quality and style of the output thereof. This will enable one to identify messages that are beginning to lose focus or sound stale, as well as those areas where one exceeds expectations. If one knows what works, one is able to replicate it and achieve greater levels of growth.

Set performance standards for all social media entities involved in one’s social media strategy. Performance standards are not only about the number of brand profile tweets per day, but also about the defined manner in which journalists and writers contribute to one’s brand, including sponsorships with influencers. One also needs to ensure that all the products or services that one’s business offers gets balanced representation. It is very easy to lose focus and begin to concentrate only on one’s biggest and best offering. By setting performance and contribution standards, one can ensure that all areas of one’s business gets equal treatment.

Finally, set up a publishing schedule that outlines all of the above, which allows one’s social media department to quickly and easily set up the day, week or month’s posts, while following the guidelines that one has agreed upon. One’s publishing schedule should include aspects like themes, set times to post, business units to be mentioned as well as defined contribution levels for each.

While some of these areas are relatively easy to manage, others are not. As such, the amaSocial system works in conjunction with one’s efforts, allowing one to load and set performance standards for brand profiles, writers or influencers that one may wish to monitor.

amaSocial also provides a listing of every related post by one’s brand profiles, writers or influencers for review, reference or revision; while additional features geared toward marketing and PR strategies, assist one in improving one’s social media efforts.

For more information on amaSocial, click here.

To set up a free trial and see how beneficial amaSocial can be, phone +27 11 288-6600 or email [email protected]. Alternatively, visit and like their page on Facebook and follow them on Twitter.