Ultra Boost answers every runners’ needs by offering the very best in Energy Return. NWOM provides adidas with the perfect platform to deliver a strong visual presence on the roads in build-up to the Old Mutual Two Oceans Marathon which takes place in Cape Town. Metered cabs will be visible across the country and at all of the biggest hotspots; including Cape Town International Airport to get the most visual impact and drive awareness of Ultra Boost at this pinnacle point on the running calendar.
Says senior manager of Omichannel Marketing for Adidas, Lisa Ziegenhardt,
“Running is a key focus for the adidas brand and our partnership with the Old Mutual Two Oceans Marathon is testament to that. Ultra Boost is an exciting campaign for us to encourage trial of the product and to remind consumers about this running revolution.”
“By selecting this innovative form of OOH media, we play on the promise that
‘energy takes over’ offering consumers a reason to believe and a subsequent reason to buy. The added offer of ‘Boost Guarantee’ allows consumers a 30-day trial period to experience the ultimate in energy return for themselves or we’ll offer them a full refund,” says Ziegenhardt.
Warren Wiener from New Wave Outdoor Media on having the chance to work with adidas, says, “It's a privilege for us to be working with an international brand such as adidas. It was a natural fit for them to choose the metered cabs medium as they were looking to target a large quantity of people towards the Old Mutual Two Oceans Marathon.”
The adidas Ultra Boost campaign can be seen on metered cabs across the country from Saturday, 7 March until Monday, 6 April.
For more information on adidas, visit
www.adidas.co.za.