The date change will allow a contingent of Diageo’s top international executives to experience this unique South African initiative, highlighting brandhouse’s commitment to responsible drinking.
brandhouse will use this opportunity to showcase some of the South African commitments to educate the community about the dangers of alcohol misuse. The RDMAs, developed by brandhouse, recognises journalistic efforts to support, promote and contribute to the responsible drinking agenda and ultimately help change consumer behaviour.
“These awards form part of the company’s on-going efforts not only to raise consumer awareness about the potentially harmful effects of alcohol abuse, but to positively change behavior and encourage responsible drinking. One of the best ways of doing this is to partner with those who have power and influence, such as the media,” says Michael Mabasa, corporate relations director at brandhouse.
Each year, brandhouse calls on journalists to use their influence to promote responsible drinking in South Africa, by publishing pieces dealing with responsible drinking and issues that relate to it, such as alcohol abuse, drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol-related violence. Articles published between May 2014 and Thursday, 30 April 2015 are accepted.
Journalists may enter only one article per category and are encouraged to visit the brandhouse website for more information on the entry process.
Categories for this year’s RDMAs include: Journalist of the Year, Media House of the Year, Best Newspaper, Best Magazine, Best Broadcast, Best Online entry, Best Blog, Best Community media and Best Student media. Three finalists will be chosen per category.
The winner of each category will receive R15 000. The winners will be announced at the awards ceremony to be held in Johannesburg on the Tuesday, 2 June at a venue to be confirmed.
For more information, visit www.brandhouse.co.za.