“Too many people have died and fought a good fight for us to live in a free South Africa. As a person that was directly involved in the freedom struggle, I feel particularly pained by what is happening in our country and surely this was not the vision we had in mind during the fight against Apartheid,” he says. “In this regard, the struggle continues and we owe it to our children to immediately extinguish this fire. Otherwise our children are destined to inherit a future fraught with hatred and a land with burnt out dreams.”

Diar says that when an injustice like this occurs, “we are all obliged to stand up and shout out loud against these tyrannies, otherwise our silence is an indication of collaboration with the status quo”.

It is against this backdrop that Ad Outpost, have decided to use their media platforms to speak out against this injustice. The following message will be displayed on their media platforms:  quotes from Mahatma Ghandi, a proponent of nonviolence, “An eye for an eye makes the whole world blind!” #NoToXenophobia and “Violence is the weakness of the mind” #NoToXenophobia.

“I would like to take this opportunity to make a call to all other media owners to join our call against this injustice and use their media platforms to take a stand against Afrophobia and Xenophobia. This is a struggle that requires our collective efforts, so that we can take our rightful place against this crime against humanity and leave our children a land in which they can justifiably say I Am Proudly South African.”

For more information on Ad Outpost, email [email protected].