In the Launch of a New Service, Product or Category division, which included 19 other entrants, the team won a Gold PRISM for the inaugural African Blogger Awards and its client Webfluential. The launch campaign saw 520 credible African bloggers and influencers from 26 African countries entering the awards, far exceeding the founders’ expectations and business objectives.
Tribeca also won a Silver PRISM in the Consumer PR for an Existing Product, Service or Category division for its work on the 2014 Whisky Live Festival. The campaign generated substantial consumer excitement that increased ticket sales and significantly boosted the Festival’s bottom line, justifying the Festival’s decision to invest 80% of its marketing and promotions budget in public relations.
"Our teams did such amazing work for their clients throughout 2014, and we’re incredibly proud to have received these awards in recognition of this," says Nicky James, co-owner of Tribeca Public Relations. "The awards have also cemented our track record of having won PRISMs every year that we’ve been in business since 2006."
Tribeca congratulates all of this year’s winners for their outstanding PR campaigns.
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