Created by the agency’s executive creative director Jonathan Deeb, creative director Gareth Paul, art director Kevin Yong and copywriter Bonginkosi Luvuno, the brief was to communicate the promotion’s proposition for the brief period for which it ran. The agency focused above-the-line, developing a television commercial that aired on SABC, eTV and DStv channels.

Shot by Hungry Films, directed by Ian Difford and produced by Jackie Nel and Neil Hindle, the advert was made in studio over two days.

Watch the On the Double advert here.

For more information, visit www.fcb.com.