James Bensen’s designer prescription glasses are a first for Africa

6 May 2015 14:32Marketing 879

James Bensen launches designer prescription glasses online, with a first of its kind offering for Africa. South African consumers now can buy their glasses online and have access to the latest global trends in eyewear at extraordinary prices due to the company’s vertically integrated business model.

The James Bensen signature frames are designed in-house and are manufactured from high quality materials, which include acetate and pure titanium (instead of poor quality plastic/metal alternatives). Their lenses are exclusively engineered in Europe and are currently available in single vision prescription, which include anti-reflective, anti-scratch and UV protection coatings at no additional charge.

The James Bensen website offers ultra-convenient services which include a Virtual Try-On solution, where consumers are able to see which frames suit them, by quickly capturing or uploading a photograph of their face that instantly appears on screen with the virtually selected frames. In addition, James Bensen offers a ‘5-frame for 5 days’ Home Try-On programme (at no cost), which allows consumers to select five of their favourite frames to try at their leisure for a period of five days, with free shipping both ways.

Consumers looking for fashion advice also have access to James Bensen stylists by posting images of themselves and their frames on their social media accounts.

Established with a social conscious mindset James Bensen will for every pair of prescription glasses bought donate a complimentary pair of glasses to someone in need. The company, believing that everyone has the right to sight have partnered with Vision Spring, a global organisation providing eye care to people in need and are currently finalising a local partner.

"We all know shopping for a new pair of glasses can be expensive business. The truth is that the eyewear industry has artificially inflated the price of prescription glasses to the dire detriment of the consumer. At James Bensen, we control each step of the manufacturing process, and sell our glasses online directly to the consumer at an affordable price without compromising on style or quality. We are very excited to introduce our brand and the Buy a Pair, Give a Pair initiative to the South African market", says Amrish Narrandes co-founder of James Bensen.

All James Bensen designs can be bought online exclusively from their website at R995 and includes single vision lenses (with anti-scratch, anti-reflective and UV protection coatings) at no additional charge: www.jamesbensen.com.

For more information, connect with them on Facebook and on Twitter. You can also find them on Instagram.