The rally will see teams navigate 8000km, across five countries in 18 days. Moved by the challenge of putting shoes on the feet of Africa’s children, Graffiti – best known as suppliers of transit branding in South Africa – agreed to sponsor the official 2015 vehicle branding.

Sponsoring more than just the wrap, Graffiti’s design studio was tasked with the creative elements and conceptualised and created an appropriate design that gave recognition to all the primary sponsors. The production and application was included in the sponsorship that will ultimately support the Public Benefit Organisation’s (PBO) vision; “To give young under-privileged children hope, pride and dignity through the gift of a pair of brand new, 100% leather, quality, South African-made school shoes.”

Graffiti runs the largest application department in Africa and can push up to 1000 vehicles through its factory each month. These volumes directly correlate with its approach, experience and operational efficiencies, as well as its capacity to manage and brand large fleets. The application of the Put Foot Rally vehicle - a Toyota Fortuner 4L V6 - was managed by the Johannesburg Vehicle Branding division.

Watch the Graffiti Put Foot Rally vehicle wrapping process here.

For more information, visit www.graffiti.co.za. Alternatively connect with them on Facebook.