His experience ranges from managing ATL, BTL and Brand Portfolios. Zwiers has serviced a wide range of influential clients namely, Telkom SA, BMW, Samsung, Microsoft EMEA, Russell Hobbs, Imperial Group, Ford/Mazda, SARS, Virgin Atlantic, and Colgate to name a few.

Having gathered his skill-set working between UK-based and local companies, his wealth of knowledge and understanding of digital media, namely; websites, microsites, WAP or mobisites and other digital mediums, gives him a holistic viewpoint over client expectations and requirements and will provide invaluable insight in driving iProspect’s business performance.  

When asked about his appointment Zwiers said, “I’m very excited to be joining iProspect. Never before has there been such a demand for businesses to work with a company such as iProspect. Today businesses are under massive pressure to quantify their spending in terms of results. This is where iProspect comes in to assist in making sure that companies are making sales, reaching targets, and delivering on their results."

Zwiers continues, “One of my goals at iProspect is to re-align the agency processes in order to meet each of our clients’ unique requirements as well as better position ourselves for future growth and opportunities with South Africa's most progressive brands."

Justin Hartman, Group managing director for iProspect SSA, stated, “Wayne will be tasked with growing the Johannesburg team and clients’, and together we plan on scaling iProspect into a formidable digital agency second to none.”

“We are very fortunate to have someone like Wayne on our team as there are few like him in the industry that have the depth of experience coupled with the commercial drive for success and I’m honoured to have him working alongside me,” concludes Hartman.

About iProspect

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behaviour, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.

iProspect delivers personal, adaptive and valuable digital experiences utilising proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates.

For more information on iProspect, visit their website.