As a result, Heineken® gave football fans the opportunity to immerse themselves in the UEFA Champions League (UCL) Final experience on Saturday, 6 June.

Fans got to 'experience' the UEFA Champions League final live in Berlin, through the eyes of South African, Justin Brebner. Brebner, who SMS’d the underliner code from his Heineken® trophy bottle, won a trip to witness the clash between Juventus and Barcelona, courtesy of the beer brand.

By equipping him with a smartphone enabled with the Periscope app, which allows people to broadcast live video streaming to the world, Heineken® helped give fans a unique perspective on the event - ensuring that they felt part of the Final and making their match night even more legendary.

Brebner‘s live broadcasts gave a glimpse into his UEFA Champions League experience – the stuff you can’t see on TV. The broadcast showed him enjoying the Berlin culture, hanging out in Heineken VIP zones before the game and much more.

“Heineken® aims to consistently be at the forefront of innovation and engage imaginatively with our consumers. We used Periscope to make the world of Heineken® all the more tangible,” said Tjeerd Veldhuis, marketing manager at Heineken® South Africa.

For more information, visit the Heinken South Africa website. Alternatively, connect with the brand via Twitter.