As a result, Heineken
® gave football fans the opportunity to immerse themselves in the UEFA Champions League (UCL) Final experience on Saturday, 6 June.
Fans got to 'experience' the UEFA Champions League final live in Berlin, through the eyes of South African, Justin Brebner. Brebner, who SMS’d the underliner code from his Heineken
® trophy bottle, won a trip to witness the clash between Juventus and Barcelona, courtesy of the beer brand.
By equipping him with a smartphone enabled with the
Periscope app, which allows people to broadcast live video streaming to the world, Heineken
® helped give fans a unique perspective on the event - ensuring that they felt part of the Final and making their match night even more legendary.
Brebner‘s live broadcasts gave a glimpse into his UEFA Champions League experience – the stuff you can’t see on TV. The broadcast showed him enjoying the Berlin culture, hanging out in Heineken VIP zones before the game and much more.
“Heineken
® aims to consistently be at the forefront of innovation and engage imaginatively with our consumers. We used Periscope to make the world of Heineken® all the more tangible,” said Tjeerd Veldhuis, marketing manager at Heineken
® South Africa.
For more information, visit the
Heinken South Africa website. Alternatively, connect with the brand via
Twitter.