Atomic Marketing, founded and run by Nuno Lopes, are specialists in retail marketing and experiential marketing, and have been playing within the retail consumer space for a solid 10 years. Through the creation of creative and exclusive retail campaigns, Atomic encourages consumers to engage with a brand in an interesting and memorable way. Driving organic engagement between a consumer and a brand’s product or service offering is something that sets Atomic Marketing apart from the rest, and something they do extremely well.

Decimal Agency, founded and run by Raffaele Mc Creadie, is a full service advertising agency that is small enough to care and big enough to count, with focus on strategy, creative, production and digital. “Our name is indicative of our attitude: Brands need not spend big money to fix big problems. Everything after the decimal point is what counts. The 0.1% that turns good into great,” says Mc Creadie.

Each agency will retain their individuality and business-as-usual operations, but will team up to provide a 360 holistic offering when it comes to new business and pitches, and providing added value to existing clients within each respective agency. Atomic Marketing, Decimal Agency and their teams will bring their varying skills, experiences and specialities into this synergy between two like-minded, dynamic and ambitious agencies. Atomic Marketing’s core focus will remain on retail servicing and brand activation, and Decimal Agency will focus on their core competencies of strategy, creative design and digital, as a full service advertising agency

“While both agencies have differing expertise and skill sets, our ethos, culture, ethics, and principles are aligned, which is so important. That said, our teams and opinions still differ enough for us to challenge each other and create new perspectives that we wouldn’t have realised without this partnership. Our clients will be the first to reap the benefit of the strategies we create, which will be twice as effective,” affirms Lopes.

Lopes and Mc Creadie met in varsity back in 2003, and their different career paths along the marketing journey led them in diverse directions. They remained friends for over a decade, and as fate would have it, their paths crossed at just the right time where both business owners identified the abundance of opportunities and value at the prospect of teaming up.

“We are like minded individuals who have a hunger to deliver results. We know this synergy is a precursor to obtaining repeat business which is so vital during these recessionary times,” adds Mc Creadie.