The ceremony took place during the final evening of the festival, with only two South African agencies being awarded in the Film category.
“Greg Gray has a solid reputation for creating emotionally engaging, touching and beautifully crafted commercials. It was a very rewarding and an exciting experience to work with such a passionate and accomplished director and production house,” says Pepe Marais, chief creative officer at
Joe Public.
The commercial drives home the human truth that time is a crucial commodity, told through a moving story that we can all associate with.
Click here to watch Dialdirect’s commercial, ‘The Notebook’.