Changes in technology speak to a two-pronged visual experience, one that emphasizes functionality and form as equal components in developing the most successful pieces of technology. And as technology adoption and uptake expands to include more and more devices around our homes – the fabled Internet of Things - we’re only going to see this relationship grow.

Technology and design are so neatly married: both the practical and visual aspects of our daily lives play a significant role in user experience.

“I believe it is the consumer that the products are created for,” says Jayson Pillay, consumer and product specialist at LG Electronics. “Instead of LG creating a need for a product, we produce products consumers need.”

Pillay speaks to the core reason that tech and design go hand in hand. Technology helps us to do things more easily and design makes using that technology a more pleasant experience. That philosophy is pervasive in all the best technology companies operating today, and that only means good things as they prepare to roll out newer products.

“It’s getting to a point where users clearly see how design improves technology,” says Pillay. “If I had to break it down for you, I’d say we develop new products to a standard of 40% design, 30% user experience and 30% new technology. That shows how significant design is to tech users.”

Pillay emphasizes the way simplicity plays a key factor in developing functional user experiences. “Last year we introduced WebOS into our TV range and the whole idea around it was to make TV simple again,” he says. “We remembered that, growing up, no one taught you how to use a TV, and took that classic simplicity of design to heart.”

Easy accessibility and functionality is really the key to design’s role in technological development. Good technology is informed by what we need to accomplish, offering solutions to our problems, and good design helps those solutions to feel integrated into our daily lives.

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