The Ponelelo Trust is a South African registered trust company, which has a B-BBEE Level 2 compliance, and directly benefits every Newsclip staff member through the disbursement of company profits.
Newsclip Media Monitoring was established in 1983, and currently has a staff compliment of 230 people, many of which have, for over 25 years, continuously served the company.
Ponelelo is a classic media monitoring company, which specialises in the traditional Content and Reputation Analysis principals of evaluation and measurement. The primary emphasis is focused on the development of human evaluation of media content and analytical skills.
Ponelelo has white labelled Newsclip’s delivery platform Gate5, and all the media content is acquired from The Data Factory.
The people overseeing the client relations and evaluation for Ponelelo are employed by Newsclip. They gift their time and talents to the trust, thus maximising the profit realisation for the benefit of all people, through this, The People’s Company.
With the guidance and experience Newsclip has gathered over the last 32 years, Ponelelo is set to mutually benefit staff and clients.
For more information please visit www.ponelelo.co.za. Alternatively connect with them on Facebook or on Twitter.