Retrosuperfuture
® has once again teamed with the Andy Warhol Foundation for the Visual Arts for a second line of eclectic art-inspired sunglasses. This custom series will be on exhibition and available to purchase at the Hazard Gallery in Maboneng in Johannesburg, from Thursday, 30 July to Thursday 27 August 2015.
The series proposes an entirely novel approach to eyewear design.
Bringing the great artist’s legacy into the 21
st century, Retrosuperfuture
®’s designers have explored the foundation’s archives with the aim of fusing eyewear and visual arts in a unique contemporary product. “Inspired by Warhol’s ability to make the ordinary extraordinary, this new collection of sunglasses is nothing less than super extraordinary,” said Michael Hermann from the Andy Warhol Foundation.
Further articulating its relationship with the foundation’s rich heritage, Retrosuperfuture
®’s creative team has identified a series of whimsical ink drawings developed by Warhol during his early career as a famed commercial illustrator transforming them into a unique series of eccentric eyewear.
Originally created by Andy Warhol in 1957 for a newspaper feature on women’s eyewear, the drawings are characterised by classy female figures wearing sassy and mysterious 50s-style sunglasses.
Interpreting Warhol’s original creations, Retrosuperfuture
®’s designers have decided to experiment with materials, shapes and production techniques in their well known, avant-garde style, for a unique, collectable yet wearable collection. The result of their extensive research is a series of four different silhouettes that embody Andy Warhol’s witty visual flair. The four designs named Babybaby, Nicolou, Velvetdarling and Ultracandy are all utterly unconventional, ironic, yet highly iconic pieces of eyewear.
“The
Super x Andy Warhol Illustrated Series is one of our most exciting projects of the year. Retrosuperfuture
®’s designers have mastered this collaboration by coming up with a range of eyewear that is truly unique, as well as the quality of production being exceptional. Limited to 100 pieces per model worldwide this range is certainly a collector's piece for eyewear enthusiasts,” says Gary Sher, brand manager for Retrosuperfuture
® South Africa.
Seen as a three-dimensional interpretation of Warhol’s creative opus and unique philosophy of life, this extraordinary line of eyewear is the perfect reminder that just anyone can be world famous for at least 15 minutes.
Celebrities such as Lady Gaga and Juicy J have been spotted rocking the Super x Andy Warhol Series.
This iconic range will be launched in South Africa by means of an art exhibition at the Hazard Gallery at Arts on Main in Maboneng in Johannesburg, on Thursday, 30 July, and will be on show until Thursday, 27 August. South Africans will have the opportunity to view the eyewear series first hand, and to purchase one of the exclusive pieces from the exhibition. There will be only 16 pairs of eyewear (four of each style in total) available to purchase in South Africa.
For more information, visit the
Warhol Foundation website.