Richard Astle, managing director of Athene Communications, said: “I came up with the idea after talking to my team about how we can develop our expertise. We thought it would be beneficial to link up with an agency from another country of a similar size and outlook to ourselves.”

“I looked around for a PR agency or consultancy to match this crite ria and found Wired Communications. I am impressed with Wired’s company vision and look forward to this exciting new partnership which I’m sure both companies will learn a great deal from.”

Athene Communications currently has 15 employees and works with a wide range of clients from across the UK, including Royal HaskoningDHV, Hopkins Homes, ABAX and Larkfleet Group.

Wired has a similar scope to its client base with a specialism in consumer PR, working with a range of lifestyle consumer brands, as well as some B2B and retail clients.

Karey Evett, owner of Wired Communications, added: “We are really enjoying the engagement with Athene – I think we can learn and share valuable lessons and experiences from such a professional agency. Maybe we’ll even get to meet face to face one day but meanwhile our regular skype meetings are vibrant, fun and inspiring. This ‘twinning of agencies’ is such a great idea, it’s a wonder more agencies don’t do it too. We feel very lucky that Athene found us.”

For more information on Wired Communications, visit www.wiredcommunications.co.za or phone +27 21 464-1144. Alternatively, connect with them on Twitter.
 
For more information on Athene Communications, visit www.athene-communications.co.uk or phone +44 1733 207340. Alternatively, connect with them on Twitter.