The first issue focused on the mass market revealing fascinating insights into the Kasi consumer and provided advertisers with an understanding of how to target this valuable market in which Ads24 has an impressive foothold and reach. The next issue, with a focus on Sunday readers, will hit the streets on Friday, 7 August.
In newspaper terms a beat is the subject area that a reporter is assigned to cover. Journalists work a beat, whether it be a crime beat, sports beat, or celeb beat. Reporting is hard work, digging for truth, finding the scoop, breaking the news and writing the angle, all in the pursuit to entertain, educate and inform the reader. The name - The Beat also invokes imagery of a unique rhythm, the pulse of South Africa.
The Beat keeps advertisers and media agency professionals in-touch with the pulse of Ads24 readers. It has insightful stories form top Media24 journalists and editors and provides useful research and stats that explain the value of Ads24 bundle solution offerings.
Readers can look forward to quality editorial by Ferial Haffajee, editor of
City Press, Waldimar Pelser editor of
Rapport, and Tony Koendeman, in the next issue of
The Beat that focuses on Ads24’s Sunday Titles.
The Beat will engage with its readers through interactive competitions, enticing advertisers with the truth about the power of print and the value of Sunday readers, their interests, reading habits and appetite for advertising.
For more information, visit
www.ads24.co.za. Alternatively, connect with them on
Facebook.