ICON Brands are brands that South African’s identify with as a nation. They are brands that are used loyally by South Africans every day across age, income, race and language spectrums. Being named an Icon Brand is a vote that comes from fans of the brand and people who love the products.
McCain joined the likes of Albany, All Gold, Bostick and Koo Foods among others on stage as part of the Icon Brands top 10 at the awards. McCain took fifth place overall, won the overall Frozen Chips and Potato category and were the Frozen Vegetable and Peas category winners for 2015/2016.
The Icon Brands survey is the largest of its kind in South Africa, with a total of 15 000 consumers being surveyed, which is representative of over 21 million adult South African consumers. There were 163 product categories surveyed across nine industries. These represent categories across financial services, communications, travel and leisure, restaurants and fast foods, pharmaceutical and health, pets and pet foods, electronics, household appliances, household products, food and clothing retailing, DIY and gardening, personal care, foods and drinks.
“We are so incredibly proud of this achievement. We love that South African’s identify with the McCain brand and that we are a part of their daily lives. We look forward to continuing this trend in the future and hopefully moving up a few places at the Ask Africa Icon Brand awards next year. We would also like to acknowledge the consumers who voted for us and helped in getting us into the top 10. These consumers form the foundation of the brand,” says Deolinda Da Costa, marketing manager at McCain.
For more information, visit www.mccain.co.za. Alternatively connect with them on Facebook or Twitter.