It was fireworks for Ogilvy & Mather Johannesburg and client KFC South Africa, taking home the only
Grand Prix for an SA agency on the weekend, in the Digital and Interactive category for
KFC Sound Bite.
Sound Bite, developed by Gloo@Ogilvy, the digital arm of O&M Johannesburg, is a new one-of-a-kind music platform turning the store’s regular tables into interactive audio tables. These allow customers to touch table graphics and play tracks by local artists. By placing their elbows on the surfaces, sound waves are transmitted through their arms to their ears using innovative 'bone technology’, creating a unique engagement with KFC’s in-store experience but also creating upliftment in the local music scene.
In addition, O&M Johannesburg walked away with two
Gold Craft awards for Lucozade’s
Give Me Strength Radio spots, which also recently won a
Cannes Lions Gold in June.
In total, the Group took home one
Grand Prix, five
Gold, seven
Silver, 19
Bronze and three
Craft Certificate Awards across clients Audi, BP, Comedy Central, Multichoice DStv, KFC, Lucozade and Volkswagen SA.
“The agency’s results are really impressive,” says Pete Case, chief creative officer, Ogilvy & Mather South Africa. “Our teams across the group have really pushed the boundaries in terms of creativity and innovation – and across multiple mediums. Thank you to all our clients for their partnership and support.”
“We are beyond delighted to have achieved this recognition,” says Abey Mokgwatsane, chief executive officer, Ogilvy & Mather South Africa. “My thanks to our creative leadership, all winning teams and to our clients for putting their trust in us.”
To finish off the weekend of success, Malusi Mhlungu, a copywriter at O&M Johannesburg, was one of this year’s two recipients of the Adams & Adams
Young Creative Award. This is the third consecutive year that an O&M employee has received this accolade, which recognises outstanding achievement in brand communications for individuals under the age of 27.
For more information on Ogilvy & Mather South Africa, visit
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