Jonsson Workwear looked at strong women for inspiration as they launched a women’s clothing line including corporate wear. Working with Threesixoh and the Golden Lions Rugby Union, Jonsson Workwear launched the range before a rugby game.
The game between the Xerox Golden Lions and the Cell C Sharks at the Emirates Airline Park was held on Saturday, 19 September.
The campaign proved to be a success when a unique video and choreographed dance routine surprised the crowd of 32 000. Threesixoh worked closely with the team from Jonsson Workwear to find the dancers and choreographers, suitable studio, assisted with rehearsal space, managed communication and made the needed arrangements to make this activation and launch the success it was.
The video was played on the big screen while 20 dancers took to the field for a dance activation showcasing the garments. After the dance the video was uploaded to the Jonsson Workwear social platforms where fans were encouraged to engage to stand a chance to win R10 000 worth of Jonsson Workwear garments.
The video was shared across multiple social platforms including Facebook, YouTube and Twitter. By closure of the competition their Facebook post reached over 60 000 fans and more than 1000 likes, comments and shares.
For more information, visit www.threesixoh.co.za. Alternatively connect with them on Facebook.