The sweetest day ever at Lunch Bar’s ‘Hungry Hustler’ campaign launch

By Michelle Strydom

Select guests were welcomed to the event with some drinks, a look at interesting art and Lunch Bars as far as the eye could see. The day would consist of two parts: a visit to the taxi rank in Bree to get a sense of what the ‘Hungry Hustler’ taxi rank campaign was all about, and a launch party at the hip venue.

As soon as everyone arrived, Lunch Bar branded taxis were waiting to take us to the taxi rank in Bree. Once there, we met some of the promoters and watched Tol A$$ Mo attract people to the Lunch Bar stand and get them hyped up enough to buy as many Lunch Bars as they can so as to enter a competition.

The winner of the competition will receive a prize valued at R200 000, which will include a Nissan NP 200 1.6i 2016 base model, Lenovo ThinkPad Edge E450 14" Notebook, Microsoft Office home and business 2016 Software, an Apple iPhone 6s 16GB and more to kick start their career.

The guests were taken back to the venue where snacks, drinks and even more chocolates were waiting. Dinner was prepared and more guests were arriving for the formal launch of the competition and the new wrapper. Tol A$$ Mo gathered the guests inside and got the party going with some comedy, before guest speakers would take the stage.

The first speaker, Joost Vlaanderen, Managing Director of Mondelez Southern Africa, assured everyone that even though the wrapper has changed, the great taste won’t. “If something is perfect, you don’t change it,” says Van der Linde. He gave us some insight to the competition and the brand and once finished, he handed the microphones to the next pair of speakers.

The second pair of guest speakers were introduced as Hayley van Niekerk, chocolate senior brand manager, and Simone van Zyl, junior category brand manager Southern Africa, who explained in detail what the purpose of the campaign was.

The reason behind using taxi ranks as promotional spots, said the duo, was because it’s the most frequently used form of transport in South Africa, and Lunch Bar wanted to give back to communities that needed it the most.

After a short break, Tol A$$ Mo came back on stage to formally introduce each campaign member and elaborate on what they do. Tol A$$ Mo released his catchy new music video Shugadibang and gave the audience a complimentary dance lesson (although no one could keep up with him) and started the real party of the night.

The event was a spectacular gathering of artists, chocolate lovers and people who wanted to make a difference in their communities. Add some wine, great food and of course Lunch Bar and the night was a success. Nothing can go wrong when chocolate is involved.

For more information, connect with Lunch Bar on Facebook.