“The future of media is going to be predominantly performance driven; we are delighted to have found an agency that can give us that,” says Christo Davel, CEO of 22seven.

NATIVE Media’s performance-focused approach to media delivered a strategy that leveraged their ability to plan any media channel with a digital mindset, resulting in work that is able to reach and engage 22Seven’s target audience in this rapidly changing connected world. 

“What makes NATIVE Media unique and the first of its kind is that it focuses on digital as the cornerstone of every campaign. People do not consume media in silos and brands should not plan or buy media in silos either. While any agency can buy media across channels, it’s the understanding of the modern consumer’s media behaviour that sets NATIVE Media apart,” explains Matthew Arnold, head of NATIVE Media. 

“Working with 22Seven is a fantastic opportunity for us to demonstrate our performance media heritage and deliver a seamless cross-channel media experience,” concludes Arnold.

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