All three awards were for its acclaimed ‘Make sense of the present’ campaign for the Apartheid Museum in Newtown, Johannesburg. OPENCO was awarded Gold in the Design Photography category, Silver in the Print & Outdoor Publication category, and Bronze in the Print & Outdoor Collateral category.
The campaign was devised to remind us that when apartheid ended, the destructive social patterns it established were not magically undone. The ‘Make sense of the present’ campaign shows how contemporary events in South Africa find an echo in some of the most poignant photographs from the apartheid era, sending a message to the younger generation: If you want a deeper understanding of what is happening right now, start with a visit to the apartheid Museum.
OPENCO attributes its strong growth in recent years to having built great relationships with clients that value the creativity and effectiveness it brings to solving business challenges. OPENCO’s One Show performance tops a year for the agency that saw it win the BMW account and Ad Focus’ Small Agency of The Year accolade.