Trudon enlightens SMEs at its 2016 Digi Conference

Aimed at empowering and enlightening Small and Medium Enterprises (SMEs) about the latest digital trends, the event was attended by more than 150 of our core customers.

MD of Trudon, Thabo Seopa, hailed this conference as a step towards the organisation promoting a culture of customer-centricity. “Our SMEs will today be enlightened by forthcoming online trends,” he said as he was introducing the delegates. Joining Trudon’s GM of Sales, Wayne Bischoff and Trudon’s Leads Machine’s GM, Will Smith, Trudon was also honoured to have international speakers who work for extremely prominent global brands.

This included Aidan Baigrie, a Client Partner of Facebook sub-Saharan Africa and Eli Liberman, Google’s Head of Channel Sales for the Middle East and Africa regions.

During the 2016 Trudon Digi Conference, Trudon’s customers had firsthand experience of the most significant digital business developments happening now. They also had engaged directly with Google and Facebook professionals and received tips on how to make a guaranteed mark for their businesses in the online space.

Facebook Africa’s Baigrie warned the SMEs to watch out for clicks. He said that African companies are to move away from measuring their company’s success by looking at the number of clicks, likes, fans and comments on their company Facebook pages.

He added that research shows that clicks are behavioral and that there is no correlation between the people who click and those who buy a product online.

According to Baigrie, geo-targeting is on the increase on Facebook and companies are advised to move towards this trend. Using geo-targeting adverts on Facebook will allow local businesses to reach target audiences nearest to them – even as close as a kilometer away.

Google’s Liberman highlighted the fact that users are changing in terms of their search behaviour.

• Search is becoming more complex. The user is now asking the questions: Why, What and How when searching on Google. “Searches for Why are growing 1.5 times as fast as for What,” he said adding that searches for How to increased three times in the last three years.
• Search is also becoming more conversational. Mobile voice, an emerging technology that combines mobile and voice recognition, is on the rise especially amongst the younger market. Mobile voice searches have more than doubled in the past year explained Liberman. This new trend in search (mobile voice) allows users to talk to their mobile devices, be understood by the device, and accomplish tasks.