The award, Writing for Packaging Design, was made to design agency Famous Copy on Friday, May 19, in London.
D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. Famous Copy received a Wood Pencil for the copy on Nando’s packaging.
South African agencies walked away with 13 Pencil Awards in total across various categories.
At the heart of Nando’s lies a deep desire to pursue excellence by offering delicious food; immaculate restaurants and exceptional service. Nando’s prides itself on offering a uniquely different, quality service and experience; from its succulent PERi-PERi chicken to the fiery packaging it is served in.
“Aside from the obvious core business of keeping customers’ appetites satisfied (and doing so consistently well), our hallmarks are quirkiness and individuality when it comes to the visual and experiential touchpoints of the brand,” says Michael Spinks, head of design at Nando’s South Africa.