Between December and February,
Techsys Digital ran an SMS competition for Nammilk called Take the Nammilk Goodness Home. It was a two way SMS line that gave consumers the chance to win a brand new Toyota Yaris, as well as weekly prizes such as TVs, fridges and tablets. Consumer simply had to SMS in a unique code from their Oshikandela or Omaere for an entry into the competition.
Over a 65 day period, 347 537 entries were received, which beat the client’s target of 200 000 entries by 73.74%. These entries came from 57 557 unique consumers who entered an average of six times each. 98.62% of them had never interacted with the brand before meaning that the campaign helped Nammilk reach over 50 000 new customers.
For more information, visit Techsys Digital’s
website, phone +27 21 788 6896 or email
[email protected]. Alternatively, connect with them on
Facebook.