“The Generation Next survey is a true reflection of the opinions and attitudes of Doritos’ core audience, the youth. We are proud that for the past 12 years, the brand has managed to stay relevant and is considered ‘top of the list’ to this audience, which isn’t always easy in the ever-evolving youth market,” says Pepsico Snack marketing head, Natasha Singh.
The five nominees in the Coolest Snack Brand category included three other Pepsico snack brands, namely Lay’s, Simba and Fritos. “As a lighthouse for the snacks category, our key aim as a leading snack provider is to bring exciting and relevant choices to the local (youth) market. We would also like to congratulate all the winners in their respective categories,” Singh added.
The Sunday Times Generation Next Brand Survey Awards event is considered the leading annual youth brand preference and consumer behaviour survey and conference in South Africa. The award evening rewards 72 of the coolest brands across different categories recognised and voted for by youth aged between 8 and 22 based on what they deem cool.