Allenberg joins Guerrilla from The Old Shanghai Firecracker Factory, a full service advertising agency based in Johannesburg, to focus on his passion for big brands, big thinking and large format outdoor advertising.
“I feel my experience in the creative agency space has given me an in depth understanding of how the initial brief informs the strategy, creative execution and ultimately the media strategy. This experience will allow me to really push the boundary on creative execution and assist in building big brands instead of simply selling space. I believe moving from lead agency to media owner will give me a unique view point in the OOH industry,” says Allenberg.
Guerrilla-IMC has been shaking up the out of home industry for the last seven years by thinking differently. Enlisting a traditional creative agency talent is just the latest example of using “guerrilla tactics” to win the hearts and minds of the consumer and bolster the client’s bottom line.
For more information, visit
www.guerrilla-imc.co.za.