In collaboration with Hellmann’s Mayonnaise, Bonfire Media and Mbongiworks created a pop-up experience that attracted renowned foodies, fashionable celebrities and top industry journalists to the Neighbourgoods Market in downtown Johannesburg.
A mix of activation and communications teams assembled for the Battle of the Burger. Candice Mullins, PR director at Bonfire Media explains; “We were proud to be part of the team responsible for bringing out the best: the Hellmann's Burger Truck.”
Apart from innovation such as selfies on a bun, fresh ingredients and fun peeps rocking with local rockers The Plastics, Bonfire Media also promoted a post-burger bliss on social media. Proceeds from the activation went towards giving back to those in need from the Outreach Foundation.
“We had a fantastic and overwhelmingly successful day rocking with the world's No. 1 mayonnaise to celebrate the launch of ?#?RockYourBurger,” concludes Mullins.
A video of the pop-up experience is available on
YouTube here.