If you have made the shortlist, or simply want to celebrate mobile in South Africa among the country’s top innovators, be sure to get your ticket for the awards ceremony on Friday, 19 August.
Tim Bishop, director at Deloitte Digital and chair of the judging panel says; “We were so impressed by the diversity and creativity expressed in the campaigns submitted. Our shortlist spans multiple platforms and business sectors, illustrating what a critical role mobile can play in engaging any audience.”
The winners will be announced on Friday, 19 August at the 2016 Smarties™ Awards, which will be held at Sky Bar, Maharani Towers, Elangeni Hotel, Durban. The event is open to all attendees of Loeries Creative Week Durban and their guests, so join MMA SA as they celebrate mobile marketing in South Africa.
Winners will be chosen from submissions from around the country, hoping to win one of mobile marketing most coveted awards – Gold, Silver or Bronze Smarties™. In addition, a number of Industry Awards (representing the best in the mobile marketing industry) will be presented:
- Best in Show;
- Agency of the Year;
- Enabling Technology Company of the Year in Mobile;
- Operator of the Year in Mobile; and
- Publisher / Media Company of the Year in Mobile
The Celebration of Talent begins with a cocktail reception followed by a seated dinner for ticketed guests. If you purchase five tickets or more, you will receive a 20% discount, which amounts to R800 per person. Standard tickets for the awards cost R1000 per person. Buy tickets for the Celebration of Talent
here.
On Thursday, 18 August 2016 there will be the MMA SA Forum "The Art of the Possible - building Creativity and Innovation in Mobile.”
If you will be attending the MMA SA Forum and the
Smarties™ Awards, tickets will be sold at 20% discount which equals R800 per person
here
See a full list of the shortlisted entries below:
Brand Awareness
- Inecto Colour Catwalk for Inecto, Conversation Lab
- #YouGottaDry for Unilever / Axe by Gorilla
- #1Team1Nation for Unilever / Shield and Vaseline by Gorilla
- Beat Your Monster Craving for R&R Ice Cream / King Cone by Gorilla
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa byYonder Media
Cross Media/Cross Mobile Integration
- The Chase for Richelieu by Liquorice
- Inecto Colour Catwalk for Inecto by Conversation Lab
- #YouGottaDry for Unilever / Axe by Gorilla
- #1Team1Nation for Unilever / Shield and Vaseline by Gorilla
- Beat Your Monster Craving for R&R Ice Cream / King Cone by Gorilla
- Mediclinic Diabetes Awareness for Mediclinic by The Jupiter Drawing Room Cape Town
- South Africa 2016 Municipal Elections Registration Campaign for the IEC South Africa by Yonder Media
- Lunch Bar Taxi Rank by Starcom Mediavest Group
Innovation
Game Changer for GM (Opel Adam) by Mark 1 Media
- iloveLife for loveLife byThumbtribe
- Inecto Colour Catwalk for Inecto by Conversation Lab
- MovieRide FX for MovieRide FX by Waterston Entertainment
- Together for Unilever by Gorilla
- The Holobooth by The Jupiter Drawing Room Cape Town
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa by Yonder Media
Lead generation
- MotionSenseâ, for Unilever / Shield by Gorilla
- Beat Your Monster Craving for R&R Ice Cream / King Cone by Gorilla
Location based
- Beat Your Monster Craving for R&R Ice Cream / King cone for Gorilla
- Together for Unilever by Gorilla
Messaging
- Beat Your Monster Craving for R&R Ice Cream / King Cone by Gorilla
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa by Yonder Media
Mobile App
- Checkers SA for Checkers by 4i Mobile
- ZANDO by TimeOne Group
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa by Yonder Media
Mobile Social
- Donate Your Pee for Unilever Domestos by Niche Digital
- brightFuture Tweet for a Tree for Unilever Liquorice
- Inecto Colour Catwalk for Inecto by Conversation Lab
- #YouGottaDry for Unilever / Axe by Gorilla
- Love Notes Unilever / Lux by Gorilla
- Beat Your Monster Craving for R&R Ice Cream / King Cone by Gorilla
- Together for Unilever by Gorilla
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa by Yonder Media
Mobile Video
- Ready for Life for OMO by Liquorice
- Inecto Colour Catwalk for Inecto by Conversation Lab
- #YouGottaDry for Unilever / Axe by Gorilla
- The Holobooth by The Jupiter Drawing Room Cape Town
- International Nurses Day for Mediclinic by The Jupiter Drawing Room Cape Town
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa by Yonder Media
Mobile Website
- Varsity College Mobile Website by Conversation Lab
- Robertsons Playbook for Robertsons Herbs and Spices by Liquorice
- OMO Fast Kids for OMO South Africa by Liquorice
- Inecto Colour Catwalk for Inecto by Conversation Lab
Product / Services Launch
- MotionSenseâ for Unilever / Shield by Gorilla
- Inecto Colour Catwalk for Inecto by Conversation Lab
- #YouGottaDry for Unilever / Axe by Gorilla
Relationship Building/CRM
- OMO Fast Kids for OMO South Africa
- Suncoast Casino - Tsogo Moments Suncoast Casino for Tsogo Sun by Always Active Mobile
Social Impact/Not for Profit
- iloveLife for loveLife by Thumbtribe
- brightFuture Tweet for a Tree for Unilever by Liquorice
- OMO Fast Kids for OMO South Africa by Liquorice
- South Africa 2016 Municipal Elections Registration Campaign for IEC South Africa by Yonder Media
Tablet campaign
- MotionSenseâ for Unilever / Shield by Gorilla