The campaign kicked off at the end of June and has already garnered a lot of positive traction with their TV commercial and in store promotions.
Click here to view behind the scenes of the Shoprite Big Brand Beauty Extravaganza campaign TV commercial with Pearl Modiadie.
“As Unilever, we are very honoured to partner and collaborate with Shoprite on this fantastic beauty campaign that brings show-stopping low prices on everyday beauty essentials such as Shield, Dove, Vaseline, Lux, and Ponds directly to consumers. We are also very excited to have Pearl Modiadie come on board as our brand ambassador,” says Unilever Shopper Marketing Campaign manager Isaac Monama.
“We believe that Pearl’s charisma and natural style will inspire consumers about real, everyday beauty and highlight the fact that you don’t have to spend a fortune to look beautiful every day.”
Modiadie has already kept her social media followers engaged with secrets to affordable beauty tips in addition to documenting her exciting journey as the Shoprite Big Brand Beauty Extravaganza ambassador with behind the scenes footage on the set of her very vibrant TV commercial.
For more information, visit
www.pearlmodiadie.com. Alternatively, connect with her on
Facebook,
Twitter or on
Instagram.