The Student category of the annual Loerie Awards will celebrate the achievements of the next generation of creative professionals who will define creativity in a mobile-first world.
Facebook will be sponsoring the Student category of The Loerie Awards for 2016 – the premier annual awards recognising creativity in the advertising industry in Africa and the Middle East. This falls in line with Facebook’s commitment to developing and promoting young creative talent.
“Our sponsorship of The Loerie Student Awards for 2016 is an opportunity to celebrate the young professionals who are telling rich, creative brand stories using our platforms,” says the company.
“We really believe creativity unlocks the power of technology and young people in the creative community especially are at a very exciting place to craft beautiful and relevant work. Young creatives can play an important role in solving bigger problems by building or creating for mobile as more people become connected”, says Rob Newlan, head of Facebook Creative Shop EMEA.
“The Loerie Awards is about celebrating great ideas, and increasingly the Facebook platform is a canvas to bring great ideas to life and share it with millions of people. We want to support the young talent that is redefining the rules of creativity by exploiting mobile, the most important medium of the generation. In South Africa alone, Facebook has more than 14 million active users, 90% of them on mobile,” adds Nunu Ntshingila, head of Facebook, Africa.